Photographic Truth in the Digital Era Essay - 774 Words

Year 3 ‘Individual Study’ Proposal Form Name: Cristina Dan Provisional Working Title: Photographic Truth in the Digital Era Description of the Research Area (this should be no less than 500 words): According to James Brooks, â€Å"the manipulation of meaning to assure an audience would destroy the reality of the work and debase the concept of communication.† The essay will examine how images are used nowadays in media to influence people’s opinions rather than only for artistic purposes. We are constantly surrounded by advertising. The main power of the images is prominent in advertising where experts change images so that they no longer reflect the truth leading to misinterpretation. A strong question is being raised upon this†¦show more content†¦There are also some advantages of images in the advertising area. For example, in some ads and posters the image is hyperbolizing the negative sides of the product so that it could create a positive impact on the consumer. For example, on the pack of cigarettes, the cruel and ugly images lead to a fear that those health problems presented there will really look like that and create a three times stronger impact. The images are produced and manipulated in someway so that it serves to the purpose. The exaggerated images in pictures about failed plastic surgeries determine people not to try to modify their body with unnecessary changes that could affect their health and normally all the images from Masses that show bad things that happened with people’s lives have a strong influence on people not to do those things. This topic rises up lots of questions and worries whether this altered reality of norms used by photo manipulation and the issue of ethics comes to the front. How far can this photo manipulation go, but still maintain photographic integrity? 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