Guest Blogging Guide 5 Steps to Get Your First Post Published

Everybody consistently discusses how accommodating visitor blogging is for developing your blog. In any case, when youre simply beginning, it tends to be difficult to realize what you really need to do to get your first visitor post distributed. That is the thing that our visitor blogging guide is here to help with.Guest posting around the web is an ideal method to extend your compass and perceivability. It additionally isn’t difficult to do, since a great deal of online journals and comparative destinations acknowledge commitments. When you realize the most ideal approach, you can rapidly wind up effectively setting visitor posts on a normal basis.In this visitor blogging guide, we’ll quickly address why you should invest some energy into this advertising methodology. At that point we’ll walk you through how to distribute your first visitor post. Let’s get the chance to work! can utilize a visitor post to help drive changes and deals. You’re simply happier working in a notice of your item or administration normally, as opposed to planning a whole piece around an audit or tutorial.Step 2: Choose your objective blogOnce you recognize what you’re attempting to achieve, the following stage in our visitor blogging guide is finding a website to target. This implies picking a particular blog you’d like to be distributed on.It’s best to begin by creating a rundown of potential objective websites, which you can limit later. To build up this rundown, you’ll need to look at your own preferred websites, just as those generally mainstream with your audience.You can likewise go through Google to turn great visitor blogging openings. This hunt administrator is a decent beginning (simply try to enter your own keyword):keyword + visitor post byOnce you get a few targets, you’ll need to search for destinations that unmistakably acknowledge visitor posts. Much of the time, this will mean they have a devoted Wr ite for us page (heres our own). Numerous web journals likewise state on their Contact or About pages whether they acknowledge visitor posts or not †which makes it easy to kill them from your list.If it isn’t clear whether a specific blog takes visitor commitments, you can look at their past presents on check whether they’ve been composed by an assortment of creators. Assuming this is the case, they’re bound to at any rate be available to the chance. Be that as it may, you’ll need to connect with the webpage and ask whether they’re keen on entries before continuing, so you don’t burn through your time composing content for a blog that doesn’t need it.When you have a strong rundown of up-and-comers within reach, pick the one you’d generally prefer to be distributed on. This ought to be the blog that is best situated to assist you with arriving at your objective. You can save the rest of the alternatives helpful for the foll owing visitor post.Step 3: Develop a proposalAt this point, numerous individuals are enticed to bounce directly in and begin composing their visitor post. In any case, before this, it’s best to ensure your objective blog is really inspired by the topic.To do as such, you can review a visitor post proposition. This is ordinarily a short email that tells the blog what you’d like to expound on. While reviewing your proposition, consider the accompanying elements:Keep it brief †most blog editors don’t have a great deal of time. Incorporate the proposed article’s title, and either a passage or two summing up what it will be about, or an extremely brief blueprint. Heres how to compose a decent pitch.Check out the blog’s visitor posting necessities (if conceivable). Numerous sites have a page sketching out standards and rules for visitor banners, for example, which sorts of subjects are satisfactory and what data should be remembered for your proposa l.If you have a specific solicitations, explain them upfront. For model, you might need to ensure a particular connection is incorporated that leads back to your site, or perhaps you’d like a byline with a short creator bio. Make a point to determine these components in your proposition †just don’t request too much!If the blog you’re focusing on has a devoted entries page, you’ll frequently discover an email address or contact structure you can use to send your proposition. Else, you can look at the site’s general contact page and connect that way.Step 4: Write and present your visitor postWhen your objective blog has demonstrated their enthusiasm for your proposition, it’s time to get the chance to work. We won’t disclose to you how to really compose the post †odds are you definitely realize how to assemble some quality content.However, here are a few things to remember during the process:Keep the objective blog’s prerequisites within reach, and make a point to cover each base. This can incorporate organizing your article with a particular goal in mind, including pictures of specific kinds or sizes, thus on.Consider the length of your post cautiously. In the event that the objective blog didn’t determine a word tally, focus on a piece that’s profound without being excessively long. 1,000 to 2,000 words is frequently the sweet spot for a visitor post.Write to the objective blog’s main fans. This may be marginally not the same as your own crowd, so do some exploration if important and discover what they know and what they’re intrigued in.Avoid excessively limited time or ‘salesy’ language. We referenced this before, yet it bears rehashing. Referencing your own site and administrations is frequently fine, yet attempt to keep up an unbiased tone and spotlight on giving strong guidance or data instead of making a sale.Once you’re content with the pos t, you can submit it to the objective blog by means of its favored strategy. You may need to hang tight some time for a reaction, in spite of the fact that don’t be hesitant to catch up intermittently to check whether it’s been assessed and to ask when it will be published.Step 5: Promote the distributed postIf everything has worked out in a good way, the objective blog will alter and distribute your submitted post. Notwithstanding, your activity isn’t very over yet.To take advantage of your visitor post, you’ll need to guarantee that whatever number individuals consider it to be could be expected under the circumstances. Therefore, the last advance in our visitor blogging guide is to advance the piece once it’s published.You can do this by:Creating a short post on your own blog, telling perusers about the new substance and giving a link.Sharing the post on the entirety of your online life profiles.Sending out a message to your email membership lis t.In expansion, watch out for the post while it’s new, and make a point to react to the same number of peruser remarks as you can. Drawing in with the objective blog’s crowd is a savvy approach to broaden the life of your visitor post as long as possible.Get out there and put this visitor blogging guide into actionIt can be anything but difficult to concentrate a lot on your own blog and substance. In any case, in the event that you truly need to develop your crowd and notoriety, you’ll need to be obvious on more places around the web. Making quality visitor posts and getting them distributed on key destinations is the ideal method to do it.In this visitor blogging guide, youve figured out how to:Decide on an objective for your visitor post.Choose your objective blog.Develop a proposal.Write and present your visitor post.Promote the distributed post.And once you begin getting footing from your own visitor blogging endeavors, you can investigate tolerating visito r posts all alone site.Do you have any inquiries concerning the means in this visitor blogging guide? Ask away in the remarks area underneath! Uncertain how to begin visitor #blogging? Follow these 5 stages to get your first post #published

Exhibition Essay Example for Free

Presentation Essay Presentation A decent presentation program will sell itself. The cash spent on advertising would be better spent on the presentation themselves In the business condition, there is a great deal of rivalry that each business faces in its everyday activities. This implies if a business can't stay aware of the opposition or beat its rivals then there is a high probability of it falling, something that will exceptionally cost the financial specialists. Consequently, every business must guarantee that it can meet its principle target which much of the time is to make and augment benefits through high deals. To accomplish higher or expanded deals, business financial specialists can apply different systems of winning clients and defeating the solid rivalry in the business condition. For a business to have the option to achieve higher or increment in deals and get more clients who will thusly result into higher benefits for the business, the financial specialists can apply advertising technique as a type of making their items known to clients which is might be somewhat exorbitant t the business since it should acquire different costs. Then again, a business can pick presentation as a type of offering its items to its clients. Show can basically be characterized as an introduction and a showcase of different things that have been chosen to draw in clients and instigate deals. Display Program as a Marketing instrument A show program is the system set up by a business of introducing and showing a determination of different results of a business for clients to buy and to pull in new clients. Having a decent display program in a business will offer itself to clients and will help increment the deals of the business. This implies the cash utilized by financial specialists in zones, for example, promoting methodologies can be spent on show with the goal that the business can accomplish more deals and henceforth more benefits for the business. Presentations additionally know as exchange fairs, expos or even exchange shows can help accomplish different outcomes for a business as will be talked about here. In numerous events, the displays are as a rule sorted out by different invested individuals with the goal that different associations in a specific explicit industry or who have a particular premium can feature and give an exhibit of the different most recent items, study exercises, and even administrations of contenders and furthermore to view the present patterns in the business and the open doors that might be accessible for the business to wander in. There are a few shows which are consistently open to people in general while there are others which must be gone to by different organization agents who are individuals from that exchange and furthermore the individuals from the press for inclusion of the presentation (Siskind, 2005). During that time shows have been distinguished as one of the best and productive apparatus that is incredible and compelling for working together. A presentation includes the business financial specialists having the option to meet the clients eye to eye and thus make an incredible objective open door for the business to accomplish the different exchange targets that it has. Displays are known to be one of the most practical for of connecting with the clients since the business financial specialist can arrive at the clients one after another and in one spot that doesn't include moving the area. Thusly, it is prominent that presentations have different points of interest for a business if a decent show program is made and actualized by the business financial specialist (TileagäÆ', Cosmescu, 2012). Points of interest of Exhibition Show as a methods for exchange for a business has different points of interest to any type of business whenever made and executed positively when contrasted with showcasing procedures. Talked about underneath are the focal points that a business will get from a decent presentation program executed by a financial specialist: Client contact In presentations, the business financial specialists have the chance of meeting the clients vis-à-vis in a single time and in one spot. This implies the public exhibitions or show gives an exceptionally incredible and favorable condition for the business speculators to start contacts with clients who are new to the business. This causes the business speculator to have the option to grow new exchange leads for the results of the business since the financial specialist can respond to any inquiries that the new clients may have concerning the items that the business is offering (Ausstellungs-und Messe-Ausschuss der Deutschen Wirtschaft, 2010). The business has the direct chance of giving nitty gritty data to the new clients about their items that are under show and thusly this will help in making another client base for the business. Notwithstanding the new clients whom the business financial specialist has the chance to prevail upon for the business and making new client base, the business speculator is likewise ready to recharge its old contacts with the esteemed customers of the organization or business firm. There are times when organizations lose their old customers because of different reasons. Through a decent presentation program, the business financial specialist is bundle to recharge the lost contacts with its past clients and furthermore to educate the old clients regarding the new items that the organization might be offering notwithstanding the enhancements that the business has made on the past items that it was offering (Frain, 1999). Chance to make an Image for the Business Through displays, the business financial specialist can meet new and old clients some of who may not e acquainted with the business. The contact that the business speculator has with the clients offers an open door for the financial specialist to make and improve the picture of the business towards the clients. Clients who had a terrible discernment about the business will have the option to have firsthand understanding of find out about the business and the results of the speculators and get away from of how the business works and what items the organization is offering to its customers (Johnston, Beaton, 1998). This implies, not exclusively will the organization have the option to win metal clients however it will have the option to give firsthand data to the clients which will help in improving the picture of the business. A decent picture for the business implies that clients will need to connect with the business; henceforth those clients who visit the show will likewise illuminate others about the business. This will go about as a method of publicizing the business through informal exchange from those clients who had the firsthand involvement in the business at the show. Accordingly, it is very striking that presentations bring new business contacts as well as assists with reinforcing and possibly reestablish the picture of the business which is significant for each business to succeed. Item and administration dispatch stages Numerous organizations consistently face the test of propelling their items and administrations to the market. Propelling of another item or administration by an organization can be exceptionally testing to any business and can likewise be expensive as far as notices as a type of promoting for the new items and administrations. Numerous stages that business financial specialists can use to dispatch their new items or administrations are in every case expensive and now and again may not be compelling in connecting with whatever number clients as could be allowed. To beat this test is engaged with the starting of new items or administrations to the market by business speculators, displays offer a greatly improved stage for the business financial specialist to dispatch their items or administrations. Displays much of the time include live introductions and different exhibits of the items or administrations of the organization to the clients. This implies the items or the administrations can â€Å"speak† for themselves and impact the clients to cause buys to or even acquire the administrations regardless of whether they were not set up to do as such in any case. At the point when clients can see with their own eyes the utilization of an item or the significance of an item from the start hand, they will in general have the desire to evaluate the item or administration so they can see whether whatever they saw during the live introductions and exhibits are really the outcomes that they can get from utilizing the specific item or administration which has been propelled into the market. This implies the way toward selling the new items or administrations is quickened (Frain, 1999). At the point when the clients are affected to buy the new items or administrations that have been propelled at the show trough live introductions and exhibitions, the deals of the items or administrations are probably going to increment, and this will imply that new deals will be produced for the organization at a snappier rate than through showcasing. Propelling of another item or administration through live introductions or shows at the displays implies that the organization won't bring about a great deal of costs that are constantly engaged with the starting of new items or administrations (Johnston, Beaton, 1998). Promoting interchanges In the presentations or exchange fairs, there is consistently a great deal of spotlight that is constantly put on the organization and the items r benefits that the organization is advertising. Numerous displays include the media and henceforth the consideration of the media is consistently on the organization and the items or administrations of the organization. This implies the business financial specialist has a chance of centering his/her advertising endeavors on raising the profile of the organization and that of the items or administrations of the organization. This will likewise help in improving the picture of the organization. Since the focal point of the media consideration is on the organization and the items or the administrations that the organization s offering, there is an open door for the organization to publicize itself without causing any additional expense on commercial of the company’s items or administrations.  The presentation offers a stage for development of the companyâ

Appic Psychology Internship Essay - How to Write a Good Resume

Appic Psychology Internship Essay - How to Write a Good ResumeAppic Psychology Internship Essay 4 samples and sample questions can help make your resume stand out among the thousands of others. Make your resume stand out, because it's the first thing a potential employer will see. If you have a good resume, then you'll be in the running for that new job.You should also include any special experience with Appic. For example, if you had a summer internship this summer, it would be nice to indicate this on your resume. Include your application materials and references. Once you have these items completed, you can simply write your Appic Psychology Internship Essay.List's your work experience, and the areas you would be qualified for in a future position. Don't be afraid to include some of your special skills. For example, if you are good at brainstorming, then do not be afraid to list this on your resume. You might also want to list your past positions on your resume. If you have worked for several companies, you should list the positions you have held on your resume.Never forget to list your strengths on your Appic Psychology Internship Essay. Do this by listing what you like to do, and what you do best. What were the reasons that you decided to become an intern? This will help your potential employer to determine if you are someone they could be interested in hiring.When it comes to resumes, there are many different research fields and types to consider. Consider this when you are choosing your resume. Some of the different kinds of resumes are:You need to choose the right kind of resume that is going to get you the interview. There are many types of applications to choose from. No matter which type you choose, you will find that your resume is not going to be as effective if it does not meet the standards that the company is looking for. Your resume needs to be able to show a potential employer that you are a smart, motivated person who can contribute to the co mpany.You should carefully consider which kind of resume you are going to use. Since the job market is so competitive, it is important to provide the best resume possible. Most likely, the only resume you are going to use is your Appic Psychology Internship Essay. Other resumes should not be used because they do not contribute to your ability to get the job.The right job is not hard to find, but you do need to be a great resume writer. It doesn't matter if you are applying for the right job or not. This will make all the difference.

Photographic Truth in the Digital Era Essay - 774 Words

Year 3 ‘Individual Study’ Proposal Form Name: Cristina Dan Provisional Working Title: Photographic Truth in the Digital Era Description of the Research Area (this should be no less than 500 words): According to James Brooks, â€Å"the manipulation of meaning to assure an audience would destroy the reality of the work and debase the concept of communication.† The essay will examine how images are used nowadays in media to influence people’s opinions rather than only for artistic purposes. We are constantly surrounded by advertising. The main power of the images is prominent in advertising where experts change images so that they no longer reflect the truth leading to misinterpretation. A strong question is being raised upon this†¦show more content†¦There are also some advantages of images in the advertising area. For example, in some ads and posters the image is hyperbolizing the negative sides of the product so that it could create a positive impact on the consumer. For example, on the pack of cigarettes, the cruel and ugly images lead to a fear that those health problems presented there will really look like that and create a three times stronger impact. The images are produced and manipulated in someway so that it serves to the purpose. The exaggerated images in pictures about failed plastic surgeries determine people not to try to modify their body with unnecessary changes that could affect their health and normally all the images from Masses that show bad things that happened with people’s lives have a strong influence on people not to do those things. This topic rises up lots of questions and worries whether this altered reality of norms used by photo manipulation and the issue of ethics comes to the front. How far can this photo manipulation go, but still maintain photographic integrity? We as readers, do we have the right to know that an image we see inShow MoreRelatedDramatic Photographs of the Civil War: Hanging at Washington Arsenal610 Words   |  3 PagesThe role of the news-making photographer in Gardner’s era was to document the history that was in the making, documenting the battlefield and anyone that would be considered a pioneer of the news. They also had a role to make large photographic prints. Today, photojournalist’s play the role of being a visual story teller. They have to photograph, edit and present the images they shot to tell a story that no one else can tell. They have to be knowledgeable about the trade and have to be able toRead More Photojournalism is Subjective NOT Objective Essay149 2 Words   |  6 PagesPhotojournalism has long been considered to have a tradition of reflecting the truth. It has been a major element in newspaper and magazine reporting since the early 20th century. It was probably only about a century ago when people believed that what they saw in photographs was factual. This impact of visual image as seen by the viewer was based on the old belief that the camera never lies. Wheeler says that photojournalism has acquired a special standing in the public mind, a confidence thatRead MoreBooks Were an Important Part of Life in the Late 18th Century. Why Was That the Case? Are Books Important Today or Have They Been Supplanted by Other Forms of Mass Communication?1582 Words   |  7 Pageslate 18th century. The first two novels to be published were Digges’ â€Å"Adventure of Alonso† and Brown’s â€Å"The power of Sympathy†. Women were also contributed to the success of Novels, Such writers were Susuana Rowson for her novel â€Å"Charlotte: A tale of truth†. This navel was re-issued under the title of Charlotte Temple, which sold more than million and half copies. The growth of novel reading grew rapidly towards the end of the year 1750.The main reason for the growth of novel readers was the rapidRead MoreThe New Model For Art1743 Words   |  7 PagesPlacing the interests of the entire world above those of an individual nation became the new model for art in the contemporary world and this movement was known as globalism. With the increases in digital technology, global integration of art and culture became significantly easier and more prominent. Although, globalism brought a new knowledge of culture from other nations and allowed certain countries to emerge as super powers not everything was beneficial. Terrorism rocked western civilizationsRead MoreAnalysis Of The Photographer And The Viewer2941 Words   |  12 Pagesphotography began its historical journey and can be classified into three major technological eras, according to Dennis Dunleavy an erstwhile award-winning photojournalist. The first era in 1826 corresponds to the invention and use of film with the help of plate, the taking and setting of a fixed image onto film. This was done through processes known as wet plate and afterward moved on to dry plate methods. The second era in photography which was in the 1880’s saw the development and growth of the industryRead MoreEssay about Summary of History of Graphic Design by Meggs14945 Words   |  60 Pagestransportation and portability of ideas. - The earliest surviving illustrated manuscript is the Vatican Vergil, created in the late 4th century by Publius Vergilius. - After the Western Roman Empire collapse in 476 AD, an era of dislocation and uncertainty ensued. - The thousand year medieval era lasted from the fifth century fall of Rome until the fifteenth century Renaissance. - In the 700’s, with the exception of Celtic pattern-making, book design and illumination had sunk to a low in most of EuropeRead MoreIntertextual Analysis of Works of Art2998 Words   |  12 Pageseconomic features. Furthermore postmodern essays and critiques coincided with the arrival of contemporary art. Contemporary art is more socially conscious and philosophically all encompassing of several styles and medias than art works previous to this era. Contemporary art is experimental and often includes crossbreeds of styles, as well as mixes of many varied periods of art history from earlier times to the present times. Contemporary art cultivates toward conceptual, political and social messagesRead MoreArt Style Of Appropriation Essay2614 Words   |  11 Pagesarchetypes, from small collages to large-scale images of Australian leisure. Zahalka has investigated the postcard, the panorama and large-scale digital imagery. Portraiture has also been an essential and ongoing dimension of her practice. Zahalka has regularly and self-consciously exploited the conve ntions of documentary photography, and its claims to symbolise the truth. The time of creation of Meere’s painting in the 1940’s represented the beach lifestyle embodying a casual freedom, fun, the outdoorsRead MoreTeaching Notes Robert Grant - Strategy 4th Edition51665 Words   |  207 PagesIntroduction 3 1 Madonna 21 2 Laura Ashley Holdings plc: The Battle for Survival 26 3 The US Airline Industry in 2002 33 4 DaimlerChrysler and the World Automobile Industry 41 5 Wal-Mart Stores Inc., May 2002 49 6 Eastman Kodak: Meeting the Digital Challenge 62 7 Organizational Restructuring within the Royal Dutch/Shell Group 70 8 Harley-Davidson, Inc., January 2001 77 9 Online Broking Strategies: Merrill Lynch, Charles Schwab and E*Trade 83 10 11 12 Emi and the CT Scanner [A] [B] 88 RivalryRead MoreBlack Mirror : A Look Into Memory6065 Words   |  25 Pagesthat memories are directly affected by the social transmissions of various employed media and outlines five of 6 the most basic forms of social organization: oral traditions, memoirs and other written records, pictorial or photographic images, the transmission of skills and memories, and space, or the value that comes from placing images in specific locations to remember them (189-190). 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High School Students on the Job Essay - 998 Words

High school students on the job nbsp;nbsp;nbsp;nbsp;nbsp;We spend four years of our lives attending high school. Going through high school is supposed to prepare us for college and â€Å"the real world.† Throughout these four years we begin to better understand our choices for college majors, but we don’t get presented with the financial and time struggle that we will face. College costs money, along with everyday living. When attending college we become more independent and are faced with the problem of coming up with money and finding a balance between time for work and school. Though it may seem like working through high school is a bad idea, it could better prepare students for â€Å"the real world.† nbsp;nbsp;nbsp;nbsp;nbsp;Having†¦show more content†¦It would be much more difficult to learn these things when one is dependent on themselves. It raises the risk of struggles with money. nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;There are many students that have the ability to stay very focused on their educational goals. These students tend to do very well academically and do not need a lot of stimuli to help them get moving. There are other students who are not in the same boat. Some students become very frustrated with the day-to-day routine of going to school. These students tend to benefit from having the option of working outside of school. They begin to see that working hard does pay off. The feeling of satisfaction they receive may motivate them to work harder at succeeding in school. They will understand that though it is a lot of hard work, the more effort they put into their education, the better off they will be. They will get higher paying jobs that suit their character if they continue to work hard through high school and go to college. nbsp;nbsp;nbsp;nbsp;nbsp;A student’s first job may not be glorious. Chances are it will be at a fast food restaurant or department store. A student’s first job will bring a self of satisfaction, but will also help to bring to a student’s attention that this is not what they want to be doing for the rest of their lives. If a student may not be doing very well in school,Show MoreRelatedWorking At Mcdonalds : School Sports And Other Fun Trips High School Students With Part Time Jobs1020 Words   |  5 Pagesprom, school sports and other fun trips high school has to offer, paying for all these actives may not be ideal for the parent of these high school students. Getting a job can be an option for high school students to help the student also to the parent with these experiences that are coming. Amitai Etzioni the author of â€Å"Working at McDonalds† makes it clear, high school students with part-time jobs does not do anything for the high school student. Am itai Eztioni believes these part-time jobs doesRead MoreGraduation Speech : High School1041 Words   |  5 Pages Grant High School, set out to improve (Lambertson 42-43). This school quickly went from being in the worst 5% of schools in Michigan to the superior 92% (Lambertson 43-45). This school poured effort into its programs to try to bring up test grades (Lambertson 42-45). Amazingly, Grant High School brought its average ACT score up 2.4 points in around three years (Lambertson 45). However, in the end, was this school successful? Were its students prepared to succeed? A successful high school is a schoolRead MoreThe Pros And Cons Of High School Students1155 Words   |  5 Pagesteachers in America fear with students is whether they should have a job. Most students, in their junior and senior year of high school, have part-time jobs. However, junior year and senior year claims to be the busiest years of a high school student. So particularly, teachers feel as if students shouldn’t work too much or they shouldn’t work at all being that they may overwork themselves or not stay focus on school. Students should have the benefit of working through high school if it’s going to be beneficialRead MoreWorking At Mcdonalds : A High School Student Essay1025 Words   |  5 PagesWith prom, school sports and other fun trips high school has to offer, paying for all these actives may not be ideal for the parent of these high school students. Getting a job can be an option for high school students to help the student and parent with these e xperiences that are coming. Amitai Etzioni the author of â€Å"Working at McDonalds† makes it clear, high school students with part time jobs does not do anything for the high school student. Amitai Eztioni believes these part time job dies notRead MoreEssay On High School Teacher767 Words   |  4 PagesSecondary School Teacher Nelson Mandela, a famous South-African president, once said, â€Å"Education is the most powerful weapon you can use to change the world.† Teachers can be the people to inspire the next person to change the world. It is their job to bring out a different side of students and help them become successful adults. A teacher can change the outlook of a student and change the eventual outcome of the country. This career is important to society because the country is dependent on theRead MoreHigh School And College Academic Year948 Words   |  4 Pagesparticular job that provides a steady amount of income most likely will require some type of college degree. After graduating high school, a diploma is given to the student upon completion of the courses assigned by the state, but no college degree. High school is the stepping stone to attending college. In order to advance in careers, students must successfully complete both high school and college. College is an educational institu tion where a student attends to pursue a degree for a specific job. OnceRead MoreWorking at the Fast Food Industry859 Words   |  3 Pageslabeled as â€Å"the worst jobs,† but there are some positive things about working in the fast food industry such as learning and developing skills at an early age. In â€Å"Working at McDonalds,† Amitai Etzioni argues that high school students working in the fast food industry are put at risk because they do not develop anything that helps them in the future and it causes a distraction against their academics. In â€Å"The Effects of Employment,† Dan Laitsch explained that working during high school could be beneficialRead MoreHigh School Dropout Essay822 Words   |  4 PagesHigh school is an extremely important time in a teenager’s life. They are taught many skills that are important to their future. More teenagers are dropping out of school each year for various reasons. The high school dropout age should be ra ised because it creates a lifetime of challenges. Dropping out of high school affects one’s future and quality of life. The high school dropout age should be raised to eighteen because of how much it affects a person’s future. High school dropouts usually alreadyRead MoreShortage Of Labor In High School1591 Words   |  7 Pagesproblems staffing workers. While the shortage of labor in the construction industry of Minnesota is a serious issue, it can be solved by introducing trade school programs into local schools. To begin, there is a decline in Minnesotan high schools offering construction trade programs. Since high schools don’t offer these types of programs, many students don’t know that going to college to get a degree in construction is an option. Robertson (2013) writes, â€Å"Too many young people dont get exposed to industrialRead MoreThe Benefits of Vocational Education1724 Words   |  7 PagesBenefits of Vocational Education Most high schools offer some form of vocational education program. Vocational education is training for a specific career or trade, excluding the professions. Vocational education focuses on practical applications of skills learned, and is generally unconcerned with theory or traditional academic skills. Students at vocational educational typically receive more hands-on, career-minded education than students at traditional schools. Individuals are given the opportunity

Analysis Of The Movie Slumdog Millionaire - 1240 Words

Sorrow is prevalent throughout every individual s life; it is unavoidable. It is even apparent in a reputable persons life. In response to this observation, one must inquire as to the purpose and prevalence of this emotion in the life of human beings. This question is one of man points of interest in the film Slumdog Millionaire. Jamal s story is filled with numerous hardships; many of which could be considered undeserving. However, it is through these obstacles that Jamal s capacity for jh is made accessible. Similarly, in the Kite Runner, Amir must endure many obstacles in order to no longer be burdened by guilt. Therefore, through Jamal and Amir s stories it is made clear that tribulation is a necessity regarding the existence joy. Joy without any type of suffering is both hollow and shallow; thus, containing no value. This theme is first discussed through the color of Slumdog Millionaire. Jamal, who originates from a culture prevalent with poverty, is being tortured because the host of the game show Who Wants to Be A Millionaire finds it difficult to endow credence to the idea that a person of Jamal s stature could answer so many questions correctly. In the duration of this moment, Jamal is stereotyped and beaten because of his position in the hierarchy of society. However, throughout the scene, the room is saturated in yellow (Boyle). Yellow, being a color normally associated with joy, juxtaposes the emotions of the scene. Ordinarily, one would correlate theShow MoreRelatedAnalysis Of The Movie Slumdog Millionaire 1602 Words   |  7 PagesDanny Boyle’s film Slumdog Millionaire follows two brothers from the Juhu slum in Mumbai as they face the trials and tributes of growing up in poverty. 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Case Analysis: Managerial Communication II Section A Submitted By Ankur Jain 0069/52 Executive Summary The movie Industry came into being towards the end of the 19th century and it has grown steadily over the years, incorporating several changes in its outfit and presentation. From the French beginnings, to the British influence and then the American dominance after the 2nd world war, the entertainment industry has seen it all. Bollywood, the Hindi-languageRead MoreEvolution of Indian Cinema3329 Words   |  14 Pagesthe 1980s, it was pirated videocassettes which were seen to pose the greatest threat to the cinema. Cinema halls played mostly to male, working-class audiences, so it is not surprising that this decade is largely remembered as an age of the action movie, experiments with disco  dancing  and rape-revenge movies. The increasing availability of the audiocassette during this decade led to a revival in film music and the return to popularity of the teen romance, with roles taken by a new generation of younger

Homeless What Has Been Done To Decrease The Probl Essay Example For Students

Homeless: What Has Been Done To Decrease The Probl Essay em? Homeless: What Has Been Done To Decrease The Probl Essayem? One of the largest growing concerns in Toronto is the constantly increasing number of citizens who are finding themselves living on the streets. With the decrease in the number of available jobs, the population of homeless people has literally boomed. My questions are not as simple to answer as they may appear. Why is a large portion of our community forced to live on the streets? What has be done to decrease the problem? These are the questions I will confront in my essay. With the economical wealth attributed to the name Canada, one would have to wonder why there is a homeless situation at all. This problem is especially evident in Canadas wealthiest city, Toronto. When it comes to the affairs of the people, it is the government who should intervene. When I look at what the government has done with regard to the homeless problem, I have to doubt that everything is being done to eradicate it. The United Nations implemented a universal declaration of human rights. Article 25 Section 1 of this declaration states: Everyone has the right to a standard of living adequate for the health and well being of himself and of his family, including food, clothing, housing, and medical care and necessary social services, and to the right to security in the event of unemployment, sickness, disability, widowhood, old age or other lack of livelihood in circumstances beyond his control. This is a step in the right direction. However, this is not enough. These rights are subject to the discretion of the government of the country who decides to obey these universal rights. How much is adequate? The government, both at the federal and municipal levels, is currently working on new spending cuts. These cuts also include spending on welfare, unemployment and social services that are geared towards helping the homeless. Spending cuts can be seen as a necessity to maintain the country economically, but the reason for having a government in the first place is to take care of the people. How can this be done when money is being taken away from those services that are necessary to uphold this obligation? Simply put, it cannot. Those obligations are served by nonprofit organizations who depend on government grants to maintain a standard of care for those who need the services. The blame cannot be placed only on the government. Such a system of assistance depends on its beneficiaries to be honest and have some integrity. Many recipients of these services attempt to cheat the system. With no will to search for work many of these recipients remain at home and reap the benefits of their weekly cheques. This causes the government to create other services to control the amounts of money being distributed to those people. This process is costly and would be unnecessary if all of the recipients decided to take an honest approach to this service. What can the government do to decrease the homeless population? Although there is no quick and easy answer to solve this difficult problem, Toronto has the means to attempt economical ways to research and come up with ideas to solve it. Here in Ontario we have many excellent universities and colleges with equally excellent students who are taking courses in the political sciences. If the government were to cooperate with these universities and colleges and have them work in conjunction with the current research groups, then the answer to decrease the homeless population would be effectively answered. The government would encounter little expense and at the same time give the students a chance to implement what they are learning into real life situations. Everyone benefits from this idea and there are no losers. The Introduction Of Airasia Commerce EssayIn conclusion I think that our homeless problem could eventually be rooted out entirely if everyone were to take part in the care of their fellow neighbour. If we were to stop being self-centered and start thinking about the other person who has less than us, I am sure that we would benefit from it. It isnt all that hard. A few advertisements on the television and radio, a little push from our societys leaders and we would be off on the right track. That worked for the recycling program. Now we should try employing this idea for even better reasons. I doubt that I will be around to see this idea in use all around the world, but I do hope that I can one .

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Stomata Lab Report Essay Example

Stomata Lab Report Essay Example Stomata Lab Report Paper Stomata Lab Report Paper During those high-carbon-dioxide times, lands with fewer stomata will have an advantage and will be common. On the other hand, when carbon dioxide levels are low, plants need many stomata in order to scrape together enough carbon dioxide to survive. During low-carbon- dioxide times, plants with more stomata will have an advantage and will be common. (Understanding Evolution) Therefore, the question to be tested will be if you count the number of stomata of the same species of leaf at different stages of life will the number of stomata be different? My hypothesis is if we count the number of leaf stomata at three different stages of life then the umber of stomata will be less as the leaf gets older because the leaf is dying. (Understanding Evolution) Procedure Approximately three leaves of the where gathered to use in this experiment. Each leaf was at a different stage of life: alive, dying, and dead. A thin cast of a tiny part of the surface of the underside of each leaf was created using NYC clear nail polish. The imprint of each leafs underside was viewed one at a time under a light microscope using the cast, which was carefully removed from each leaf with a piece of packing tape. The stomata were completely visible and were able o be counted under the lowest view setting of xx. The stomata of each leaf were observed and counted four times. When viewing the stomata in each leaf for detail, the setting of xx was used. This made the view of the stomata large enough to tell whether they were open or not. The number and description of the stomata of each leaf was recorded. The leaf that was alive had an average of 34. 5 stomata counted in the one specific area observed, the dying leaf had an average of 31. 75 stomata in the area observed and the dead leaf had an average of 29. 25 stomata in the area observed. These averages were results f four different trials in which the stomata were counted and observed in the specified area of each plant, every trial having a new person count the stomata. The stomata of the dead leaf were closed; the stomata of the leaf that was alive were open. The stomata of the leaf that was dying varied. In some places, the stomata were opened, in others, they were closed. The stomata that were open were bunched in separate areas of the observed section of the leaf, as were the stomata that were closed. Neither of the different stomata were mixed between each other in the dying leaf. All three leaves stomata were scattered around n the observed area and did not have a noticeable pattern to their placing. Conclusion: The data gathered shows that there is, in fact, a difference in the number and the appearance of stomata in three different life stages of an American elm leaf. However, the differences in the number of stomata are slight, calculating to a difference of only 5. 25 stomata between the largest and smallest average. The leaf that was alive had the greatest number of stomata, followed by the dying leaf and then the dead one, which had the least number of stomata. The numbers of stomata seem to descend as the leaf dies. However, this difference s insignificant considering that the stomata that were counted were a part of a very tiny area of the leaf (smaller than a fraction of a centimeter). The difference of stomata in each leaf came out to only 5. 5, which isnt a large enough difference in the stomata of a small area of the leaf to be determined as significant. Further investigation would have to be performed in order to test this and get more accurate results. The difference that was significant was that of the appearance of the stomata. In the dead leaf, the stomata were closed; in the leaf that was alive, the stomata were open. The stomata o f the dying leaf however, aired. Parts of the section viewed under the microscope consisted of opened stomata, others consisted of closed stomata. This might be because the leaf wasnt completely dead, or parts of the leaf were still alive. When something is dying, the working parts of it do not stop functioning completely, they shut down at various times. This explains why some the stomata are open and some were closed. There was no significant difference in the number of stomata between the three leaves; however there was a dramatic difference in the appearance of the stomata in each leaf. If I were to re-do this lab in the future I would make ere to keep my fingers off of the viewing part of the tape. I think it may have altered our results in the end, like the number of stomata should have been without outliers. Another error that I have discovered was that we used different microscope power for the leaves. We should have used all the same power on each leaf for more accurate results to be sure we were viewing the same amount of area. The data also proves this because for the alive and the dying leaf we used the xx zoom, but we used xx zoom for the dead leaf. Id infer that we did this because the dead leafs stomata were closed which could have made them harder to see.

Preliminary Questions for the Research Paper Example | Topics and Well Written Essays - 1500 words

Preliminary Questions for the - Research Paper Example In addition, it has led to reliability because people from any part of the world are able to access the information passed. Seeing as this mode of communication has only come into existence in the last approximately two decades, there has been a lot of controversy surrounding it. As with any new introduction, it has garnered both support and opposition. Those that support it cite the immense benefits and the heavy impact that it has drawn upon communication since its onset. Those that do not support it assert that the establishment of its relevance is quite hard and that it is merely a passing phase. This paper‘s focal point is to illustrate that mobile communication has had an observable and immense impact on the field of communication. The paper’s main subject is to indicate that whether negatively or positively, mobile communication has changed the face and direction of advertising on a long-term basis. One of the most popular means of mobile communication is the use of the social media platform. According to e-marketer, an online statistical site, the number of people subscribed to social media networks in the world totaled down to 1.73 billion as of 2013. This means that social media act as a means of mobile communication as it reaches about 26% of the world population. This is exclusive of other mobile communication means such as mobile texting. This illustrates that mobile communication is one of the only means of advertisement that in actuality affects over a quarter and nearly half of the world’s population. In the same site, they estimated that by 2015, 2.55 billion people would have to social media accounts. Statistically, this indicates that the growth rate for social media subscription stands at 18% annually. This statistic lays out just how relevant mobile communication is on the human populace. Eric Clemmons, an Information professor at the University of Pennsylvania, states that advertising

Measuring Economic Health Paper Essay Example | Topics and Well Written Essays - 750 words

Measuring Economic Health Paper - Essay Example Thus, a measure of improvement in the environment as well as measures of economic health may be used jointly to measure or assess development. Some of the more important measures of economic health are the Gross Domestic Product (GDP) and the Gross National Product (GNP). The GDP refers to â€Å"the value of final goods and services produced† (Dornbusch et al., 2008, p. 36). The qualification â€Å"final† is used to avoid double counting because counting the tire, for example, may double count with the value of the car. Dornbusch et al. (2008, p. 36) emphasized that that the GDP consist of the value of goods currently produced. Thus, for each year for example, the GDP refers to the goods and services produced during that period or year. GDP is measured annually. The GDP is a concept or measure similar to the GDP. However, while the GDP refers to the goods and services produced in a country that may include both the value of output from both citizen and alien producers, the GNP refers to the goods and services produced by citizens or nationals. Thus, the GNP also covers the production of goods and services by nationals or citizens abroad. ... For example, Real GDP or GNP in 2010 prices measures the GDP or GNP using year 2010 prices. For these, economist use a variable known as GDP or GNP deflators that convert all GDP and GNP of all years into the GDP or GNP values of year 2010. For each year, there can be specific GDP or GNP deflator that can convert the GDP or GNP into a particular year. Nominal GDP or GNP refers to GDP or GNP measures in a particular year using prices of that year. Through the real GDP and GDP over several years, economists are able to assess whether a business cycle exist as well as determine the period which constitute a business cycle in which there is cycle of relative slump and recovery. One theory in economics holds that there is an equilibrium real business cycle (Dornbusch et al., 2008, p. 553). The theory asserts that â€Å"fluctuations in output and employment are the result of a variety of real shocks that hit the economy, with markets adjusting rapidly and remaining always in equilibriumâ €  (Dornbusch et al., 2008, p. 553). Dornbusch et al. (2008, p. 553) clarifies that the real business cycle theory is a result of a perspective known as the â€Å"rational expectations† approach in economics. The rational expectations approach in economics assumes that economic agents are rational and use all available information, including forecasts and past experience in anticipating the direction of the economy and in response to that direction, their behavior or action in that economy. Economics bodies in the government determine fiscal policy. Usually, several bodies in government determine or are tapped to determine fiscal policy. In the United States, one such body is the Federal Reserve Board. The Chairman of the Federal Reserve Board, for instance, may be

Customer relationship management Essay Example for Free

Customer relationship management Essay Abstract Purpose – This paper aims to provide insights into the development and management of a customer community, informing product innovation and engaging customers in co-creation of a consumption experience. Design/methodology/approach – A review of the state of current knowledge about co-production, co-creation and customer communities is followed by discussion of the case study methodology. The case history of a leading player in the UK and international â€Å"sportkiting† market focuses on product innovation and customer-community development. Discussion re? ects in more detail on the lessons from the case for application of the principles in practice. Findings – The case company’s innovative product development strategy provides the catalyst for co-creation of a customer experience. Its marketing actions extend beyond product development and innovation to actively co-creating experiences with customers, fostering a sense of community among users, facilitating communication within that community, acting on the feedback, and continuously developing and maintaining the community relationship. Research limitations/implications – The company’s marketing strategy can be summed up as â€Å"customer community leadership†. This paradigm proposes a new role for businesses in sectors where there is a potential to develop and engage communities. It provides a context for the effective facilitation of customer knowledge management, within which marketing intelligence plays a signi? cant role. The ? ndings offer scope for further research into the nature of this phenomenon and its relevance to co-creation in other industry sectors, and into numerous aspects of the processes and impacts associated with customer communities. Originality/value – The case contributes to the literature of co-creation, demonstrating how it has been achieved through a marketing strategy and marketing mix in a particular customer community. Keywords Customer relations, Innovation, Relationship marketing, Leadership Paper type Case study Marketing Intelligence Planning Vol. 25 No. 2, 2007 pp. 136-146 q Emerald Group Publishing Limited 0263-4503 DOI 10. 1108/02634500710737924 Introduction. The increased complexity, globalization and knowledge-intensity of marketplaces require all businesses to make better use of their technological, organizational and marketing competences in order to survive. Contemporary organizations in highly competitive and highly innovative markets must be able to build market share quickly, by delivering fast, high quality, innovative solutions. The changing organisational environment has driven interest in organisational learning and knowledge management (Drucker, 1993; Prusak, 1997). Many studies have con? rmed customer knowledge as one of the most important knowledge bases for an organisation (Bennett and Gabriel, 1999; Chase, 1997), and there is a considerable interest in the potential of â€Å"co-production† and â€Å"co-creation† either individually or in community contexts, to enhance innovation and business performance (Gibbert et al. , 2002). Focus on the engagement of customers in organizational learning, innovation and knowledge processes heralds the dawn of a new paradigm of marketing intelligence in  which data and information are not simply gathered into databases and distilled to inform management decision making, but rather marketing intelligence is embedded in dynamic co-creation processes that involve customers as partners rather than subjects. Through a case study analysis and critique of a leading manufacturer of kiteboarding equipment, this paper seeks to provide insights into the engagement and management of a customer community, to inform product innovation and to engage customers in co-creation of a sporting experience. The case contributes to the literature of co-creation and speci?cally to the way in which communities can be enlisted in the co-creation of experiences. It begins with a literature review, outlining the state of current knowledge on co-production and co-creation and on customer communities, followed by a description of the case study methodology. A pro? le of the company, with particular reference to its product development and community development follows leads to re? ection in detail on the contribution from this case. Finally, conclusions and recommendations provide a summary of the issues. The concept of â€Å"customer community leadership† is proposed, and agendas for further research identi? ed. Literature review This section draws together current knowledge on two key themes: co-creation, or co-production, and customer communities. Research on both of these themes ? ts broadly within the paradigm or philosophy of relationship marketing. As the main plank of a marketing strategy, relationship marketing aims to build long term, mutually satisfying relations with customers, suppliers and distributors with the key objective of earning and retaining their long-term preference, loyalty and business (Foss and Stone, 2001; Peck et al., 1999; Buttle, 1996; Massey et al. , 2001). In discussing the absence of a consensus on the term relationship marketing, and on the appropriateness of the term, other authors have suggested that a focus on interactions and networks of interactions between businesses and their customers might be more meaningful (Healy et al. , 2001; Zoliewski, 2004). The concepts of co-production and customer communities both focus on interactions. Communities, in particular, involve networks of interactions. The theme of interaction between customers and organizations in product and service innovation is developed in the literature on co-production. Prahalad and Ramaswamy (2000) suggest that companies have to recognise that the customer is becoming a partner in creating value, and need to learn how to harness customer competences. One aspect of this will be the engagement of customers in co-creating personal experiences. The body of work on co-creation and co-production has grown in recent years. Kristensson et al. (2004) have examined the bene? Ts of involving users in suggesting new product ideas, ? nding that ordinary users created signi? cantly more original and valuable ideas than professional developers, whilst professional developers and advanced users created more easily reliable ideas. At a more modest level of customer engagement, Salomo et al. (2003) found that customer orientation in innovation projects (not necessarily, in this case, customer engagement) had a positive in? uence on NPD success and that the impact increased with the degree of product innovativeness. Similarly, Hsieh and Chen (2005) showed that new product development performance can be enhanced by interacting with users, and capitalising on user-knowledge management competences. Matthing et al. (2004) suggest that the Customer community and co-creation 137 MIP 25,2 138 value of customer involvement in new service development resides in the opportunity to facilitate proactive learning about the customer, and to understand and anticipate latent customer needs. Lilien et al. (2002) suggest that user contribution to the idea generation process is optimised through the careful selection of â€Å"lead users† to participate in the process. Dahlsten (2004) discusses customer involvement in the case of a product development project at Volvo Cars, which allowed the project management team to acquire an understanding of the customer through â€Å"customer presence†. A study comparing the sources of product and process innovation in large and small technology-based ? rms found that product developers in SMEs valued customers, co-workers, marketing and journals more highly, whilst suppliers were particularly valued by large ? rms (Bommer and Jalajas, 2004). Co-creation might be viewed as an aspect of customer-knowledge competence, the processes that generate knowledge about speci? c customers (Campbell, 2003). Gibbert et al. (2002, p. 460) describe customer knowledge management as a process in which organisations seek to â€Å"know what their customers know† and de? ne it as: . . . the strategic process by which cutting-edge companies emancipate their customers from passive recipients of products and services, to empowerment as knowledge partners. CKM is about gaining, sharing, and expanding the knowledge residing in customers, to both customer and corporate bene? It is thus concerned with an understanding of how to elicit and leverage knowledge from customers. Their emphasis on interacting with customers and co-production, extending to co-learning, lifts the focus from collecting data and information in order to learn about customers to learn with customers. They discuss ? ve different styles of customer knowledge management, including â€Å"prosumerism† where the customer acts as co-producer, and â€Å"communities of creation† in which groups of people work together, have shared interests, and want to jointly create and share knowledge. The focus of co-production research is often on product innovation and new product development, with some contributions relating to service development (Matthing et al. , 2004). However, Prahalad and Ramaswamy (2003), suggest a future in which the locus of innovation and co-production will shift from products and services to â€Å"experience environments†. This suggestion aligns with other proposals that the â€Å"experience marketing† era is on the horizon, and that it is becoming increasingly important for businesses to respond to the needs of the experience consumer (Li and Wei, 2004). Co-creation may take place in the context of customer communities. There is a considerable literature on customer clubs (Butscher, 2002; Gustafsson et al. , 2004; Stauss et al. , 2001) and loyalty schemes (Bolton et al. , 2000; Mauri, 2003; Passingham, 1998; Worthington, 2000). Only a small sub-group of such clubs and schemes can properly be described as customer communities, however, which should at the very least exhibit C2C interaction. To convincingly justify the use of â€Å"community† they should furthermore share a culture with norms, values and identity, and mutual interests and objectives. Fan clubs, interest clubs, and software user groups may constitute customer communities. Butscher (2002) identi? es the Kawasaki Riders Club, The Volkswagen Club, and Swatch The Club as examples which might be described as customer communities. On the other hand, loyalty schemes such as Tesco Clubcard, American Express, Airmiles, and Marriot Rewards are focussed on the B2C dimension of relationship marketing, and do little to cultivate or in? uence C2C interactions. Therefore, whilst they may be able to identify a relatively stable group of users, they have not created a community. One context in which there has been more discussion of customer communities is the virtual environment (Armstrong and Hagel, 1996). Some loyalty schemes use this channel to support C2C interaction. Virtual customer communities enable organizations to establish distributed innovation models that involve varied customer roles in new product development (Nambisan, 2002; Pitta and Fowler, 2005). Nambisan (2002) suggests that the design of virtual customer environments needs to consider interaction patterns, knowledge creation, customer motivation, and integration of the virtual customer community with the new product development team. Dholakia et al. (2004) explore the impact of group norms and social identity on participation in consumer communities. The wider literature on virtual communities and their role in learning and knowledge creation is also substantial, and may have perspectives to offer on the role of virtual communities in innovation (Hall and Graham, 2004; Davenport and Hall, 2002; Wenger, 2000). In conclusion, the themes of co-creation and customer communities have been identi? ed as important in the literature, but there remains a scope for considerable further work, speci?  cally relating to: . co-creation of experiences; Customer communities that exist in both physical and virtual space; and . the mechanisms and processes through which organizations can engage customer communities, as opposed to individual members of those communities, in co-creation. Methodology Case studies are a valuable way of looking at the world around us, and asking how or why questions (Yin, 1994). The case study design adopted in this paper may be described as a holistic single case design. Typically, single case designs are appropriate when the exercise has something special to reveal that might act as a point of departure for challenging received wisdom, prior theoretical perspectives and untested assumptions. A specialist in sporting kite technology was chosen as the basis for the case analysis in this paper for four reasons in particular, as follows: (1) The stated mission of Flexifoil International is to: â€Å"provide our customers with the ultimate Kitesports experience† (www.? exifoil. com/company). (2) Flexifoil has been consistently committed to product innovation. (3) Flexifoil works with customers and proactively builds customer communities to support customer engagement in co-creation of the kiting experience. (4) The active and extensive participation of one of the authors in the kiting community formed the basis for an in-depth understanding of the community building and co-creation processes observed. Company pro? le: Flexifoil International Through product innovation, the company seeks to design and develop the highest performance products, with new designs and products that support new kite-based Customer community and co-creation 139 MIP. 25,2 sporting experiences and events. Flexifoil build both their own customer community and the kite boarding community in general through customer service, distribution networks, sponsorship and promotion of the sports for which their products are used. They provide opportunities for the kite sporting community to interact, online and in other ways. Their community is thus built through B2B, C2B and C2C relationships and channels. 140 Product development Until the early 1970s, a kite had for hundreds of years been a piece of fabric controlled with one or two lines, designed to be hand-?own in windy conditions. What is now Flexifoil International started when two English university students effectively â€Å"invented† the two-line power kite by producing the ? rst to be sold commercially. Two larger kites with the evocative names â€Å"Pro Team 8† and â€Å"Super 10† established Flexifoil’s market position, and enabled the company to enter upon a period of innovation and experimentation that explored a range of different potential applications for power kites. Some of their innovations were successful, others less so, such as three-wheeled buggies designed to be pulled by a power kite or traction kite. The successful developments in materials and design technology by Flexifoil and its followers allowed this basic product to support today such diverse activities as kite boarding (water-based), snow kiting, kite land boarding, buggying, recreational power kiting, and sportkiting (â€Å"traditional† kiting). The company’s own product range now comprises: power kites, recreational kites, traction kites, and water re-launchable kites; buggies and boards; lines and control gear; and miscellaneous accessories such as clothing. Following the launch of a web site, with associated forums in which enthusiasts could meet and exchange ideas, Flexifoil’s sales increased by around 25 per cent each year between 1999 and 2004. Innovation continued, with the development of water-based kiting or kitesur? ng, and later kites for land boarding and snow kiting. Over the last thirty years, the company had thus effectively created a market, and maintained leadership in its particular niche, by means not only of product innovation but also engagement with and cultivation of a power-boarding community. Community development Distribution. The community development process begins with the company’s distribution network of authorised retail outlets. Initially, those were mainly windsur? ng and sur? ng shops, but more recently specialised kiting shops have entered the market. Signi? cantly for Flexifoil, some of those have developed into â€Å"kitesports centres† where customers can â€Å"? y before they buy†. At three Premier Kite Sports Centres, the most comprehensive Flexifoil range is available for trial in an environment characterised by knowledgeable staff and extensive facilities in a good location; activity training is also on offer. A smaller range of Flexifoil kites is sold through high street shops. The company also moves the product to market through training schools, academies and university kite clubs, to whom equipment is available at discounted rates or even free of charge if the outlet becomes an of? cial Flexifoil training centre. In addition to these bricks-and-mortar outlets, the company transacts a signi? cant proportion of its retail sales through internet distributors. It also sells spare parts,  branded clothing and a selection of promotional merchandise via Flexifoildirect. com, but restricts distribution of core products to distributors who can offer a full after-sales service. The objective of the company’s distribution strategy is to build, support and maintain an effective customer community. Promotion and marketing communication. The main platform of Flexifoil’s promotional programme is to communicate their commitment to after-sales support, and their ambition to maintain good relationships with both customers and dealer outlets. This strategy, in turn, generates positive word-of-mouth communication, and often act as a channel for customer feedback that can inform future product innovation and development. In pursuit of that objective, Flexifoil make extensive use of specialised advertising media, including every kite magazine in circulation, often running double-page spreads. A branded display stand for Flexifoil product catalogues is distributed to every dealer. To keep the brand at the centre of the kitesporting world, the company sponsors a team of kite boarders who compete around the world. The promotional mix thus embraces advertising, publicity, sales promotion and point-of-sale. Flexifoil furthermore use their web site and its forums proactively to develop the UK kiting community, especially pre-launch. Previews of new kites provoke discussion in the forums, and a level of interest that builds up over months of anticipation and typically generates high sales volumes immediately on the release of the product. This online communication channel brings customers together to exchange experiences, and sell equipment to each other. The company lays claim to the largest online kiting community, of nearly 7,000 members. The variety of forums available to its members specialise in the full range of sportkiting activities. The clear aim of the marketing communications strategy is, like the distribution strategy, to create a community of interest rather than one based simply on transaction. Discussion This discussion will draw out two themes from the case study analysis: co-creation, and customer communities. The study contributes a perspective on the co-creation of experiences, which  is a central element in the emerging paradigm of experience marketing. By continuing engagement with their customer community, the subject company has been able not only to gather feedback on the experiences associated with the use of its products, but also to add to them by offering opportunities, in both the real and virtual environments for customer to enjoy interactions with others who share their interests. It monitors and enhances the experience through the same channels. Whilst product innovation is stepwise, the dialogue and interaction with customers on which that innovation is based is continuous. This is not â€Å"co-production† in the sense that the term is used in new product development contexts, but rather in the service context, where the term refers to the fact that customers have a hand in the development of their own service experience. Nevertheless, experience â€Å"co-creation† in this case, embeds product innovation. The impact of this approach to co-creation is dif? cult to disentangle from the impact of other business and marketing actions. The signi? cant increase in sales in the years since the launch of the web site could be taken as one indicator, but it  Customer community and co-creation 141 MIP 25,2 142 is important to acknowledge the spiral nature of the community creation process. This increase in sales will have expanded the community, and probably also have intensi? ed customers’ engagement with the experiences that community members co-create with the company. The case also contributes some insights on the nature of customer communities. Though the company does ask customers to register their product and thereby collects personal contact details, it does not operate a customer community, club or loyalty scheme. Rather, the innovative and interesting products act as a catalyst for community creation through the medium of the â€Å"experiences† they deliver. The customer community comprises those who have participated in those experiences, enjoyed them, and wish to develop the interaction. Customers work in partnership with the company to build excitement and develop skill, and by sharing the experiences with others, add to the totality of the customer community. The company has taken a number of actions to facilitate this process, including working with distributors, sponsorship, engagement in events, training courses, and an interactive web site. Speci? cally, their approach to communication with their customers is sophisticated. The common view of marketing communications as a one-way transmission is replaced by a marketing communications strategy designed to build and reinforce the company’s position as a leader of a community. Traditional channels such as advertising, sponsorship, and even brand building are only elements in a complex web or network of marketing communications activities, involving C2C and B2B as well as B2C relationships. The company communicates directly with its customers, but also provides contexts which encourage them to â€Å"talk† among themselves. In addition, the marketing communications effort is â€Å"pushed† through distributors, not just in terms of the traditional advertising and branding, but also through the selection of distributors that can offer appropriate support and advice. These actors in the system have a role in welcoming new members into the community. They are supported in doing so by the existing on-line community, and various company-sponsored events at which members are encouraged to gather. The customer community has built gradually as the business has grown. As new products have been added to the product range to support new sports, new sub-communities have formed around them. The process of community development goes hand in hand with product development. Conclusions and recommendations The entrepreneurs behind Flexifoil International have simultaneously created a sport, and an associated sporting community. The company is clear that its mission as not simply to develop and distribute the best products but rather to deliver the most exciting kiting experience. This case study has demonstrates that the entire marketing mix is focussed not on transactions, or even relationship building, but rather on community creation. That community includes both consumers and dealers. Product innovation, distribution and promotion are tightly coupled with community creation. Community building is not just about increasing membership, or even about the engagement of members with the community, but focuses on the creation of a level of mutuality in which there is ongoing dialogue between community members and the company. Flexifoil has neither annexed an existing community, nor do they â€Å"own† one, although they do manage a virtual space through which the community can interact. Rather, their product innovation and the experiences that their product range provides have the potential to act as the catalyst for the community, whilst sponsorship, engagement in events, and the virtual space all facilitate the enhancement of the experience for community members. Other companies compete with Flexifoil for leadership of the power kiting community, both rival manufacturers and others keen to enhance the sportkiting experience. Many of these have web sites through which they seek to capture an online community. For example, one casts itself as â€Å"the kite ? yer’s portal to the internet† offering links to kite manufacturers and kite stores in the USA and Canada, to other power kiting web sites, to other kite ? yer sites, kite teams and clubs, and to magazines and newsgroups. Another claims to be â€Å"the online community that brings ? yers together† and a third promotes itself as â€Å"the internet magazine for kiters†. All offer different services and bene? ts to their customers, but for some, their engagement with the sport kiting community will be restricted to virtual space. Though Flexifoil has a strong brand presence as a manufacturer, it needs to encourage members to participate with it in â€Å"co-creation† if it is to deliver on its mission of providing customers with the ultimate kite sports experience. The approach to marketing strategy described in this case study can aptly be described as customer community leadership. By leading the sport kiting community, but not owning it, Flexifoil has created a community that will buy their products, co-create kiting experiences, provide insights that can inform innovation in the product, the experience and the community innovation, look forward to the next product release, and mutually enhance community members’ experiences of the company’s products and services. Embedded in this approach to community leadership are a number of more traditional marketing actions, such as new product development, advertising, and commitment to after-sales support. The distribution channels are designed to offer the support and training that is likely to enhance sport kiting experiences, but also to build relationships with dealers, and to bring sports kiters together. This is supplemented by opportunities for interaction in virtual space. Community development is achieved through a network of relationship-building actions, at the heart of which are enjoyable and shareable sports kiting experiences. Through community leadership, the company has created a context in which customers are thus from being passive recipients of products and services, and empowered as knowledge partners (Gibbert et al., 2002). In other words, it has thereby created a context that facilitates the processes of customer knowledge management. This is an approach to marketing intelligence and decision making embedded in dynamic co-creation processes that involve customers as partners. It is worth noting that the term â€Å"customer community leadership† can have two different meanings in practice. First, it may mean leadership of a community, in the sense of making it work, setting its direction, and participating in the shaping of experiences of community members. In this context, the focus is on factors such as member engagement, culture, norms, identity and community viability, in terms of the value delivered to all parties. Second, it can describe an avenue to market leadership, in which the business performance of an organisation over the longer term is de? ned and determined by the extent to which its leadership of a community of potential customers, or its power and capacity to lead, is greater than that of its competitors. Customer community and co-creation 143 MIP 25,2 144 In taking the development of the concept of customer community leadership forward, it will be important to explore the different styles and approaches that are and can be adopted by different ? rms and organizations. Given that another essential of successful leadership is followers, an important phenomenon for further study is the nature of â€Å"followership† in this context. This case study has focussed on the actions and strategies adopted by one business to build and bene? t from a customer community and to engage customers in the co-creation of an experience. In addition, it has demonstrated how both online and real-world communities can be enlisted to contribute to building the experience. There is a scope for considerable further study of the processes associated with the co-creation of the experience, and the details of how communities operate. Such research needs both to cover a wider range of organizations and business sectors, and to examine in more detail aspects of communities, co-creation and customer knowledge management. Some potential areas of investigation are: . Perceptions and views of different stakeholders as to the impact of the community and the contributions of different parties in the co-creation of the experience. . The pro? le of such customer communities in terms of loyalty, retention and customer lifetime value, including comparisons between online and real-world communities. . Community processes, including models of key processes of in? uence, knowledge and learning, identi? cation and role of â€Å"node† members, and the role of celebrity voices and endorsement. . The marketing actions that contribute to the cultivation of effective co-creation communities. References Armstrong, A. G. and Hagel, J. (1996), â€Å"The real value of online communities†, Harvard Business Review, Vol. 74, pp. 134-40. Bennett, R. and Gabriel, H. I. (1999), â€Å"Organisational factors and knowledge management within large marketing departments: an empirical study†, Journal of Knowledge Management, Vol. 3 No. 3, pp. 212-25. Bolton, R. N. , Kannan, P. K. and Bramlett, M. D. (2000), â€Å"Implications of loyalty program membership and services experience for customer retention and value†, Journal of the Academy of Marketing Science, Vol. 28 No. 1, pp. 95-108. Bommer, M. and Jalajas, D. S. (2004), â€Å"Innovation sources of large and small technology-based ? rms†, IEEE Transactions of Engineering Management, Vol. 51 No. 1, pp. 13-18. Butscher, S. A. (2002), Customer Loyalty Programmes and Clubs, 2nd ed. , Gower, Aldershot. Buttle, F. (1996), Relationship Marketing: Theory and Practice, Paul Chapman, London. Campbell, A. J. (2003), â€Å"Creating customer knowledge competence: managing customer relationship management programs strategically†, Industrial Marketing Management, Vol. 32 No. 5, pp. 375-83. Chase, R. L. (1997), â€Å"The knowledge-based organization: an international survey†, Journal of Knowledge Management, Vol. 1 No. 1, pp. 38-49. Dahlsten, F. (2004), â€Å"Hollywood wives revisited: a study of customer involvement in the XC90 project at Volvo Cars†, European Journal of Management, Vol. 7 No. 2, pp. 141-9. Davenport, E. and Hall, H. (2002), â€Å"Organizational knowledge and communities of practice†, Annual Review of Information Science and Technology, Vol. 36, pp. 171-227. Dholakia, U. M. , Bagozzi, R. P. and Pearo, L. K. (2004), â€Å"A social in? uence model of consumer participation in network- and small-group-based virtual communities†, International Journal of Research in Marketing, Vol. 21, pp.241-63. Drucker, P. F. (1993), Post-capitalist Society, Butterworth-Heinemann, Oxford. Foss, B. and Stone, M. (2001), Successful Customer Relationship Marketing, Kogan Page, London. Gibbert, M. , Leibold, M. and Probst, G. (2002), â€Å"Five styles of customer knowledge management, and how smart companies use them to create value†, European Management Journal, Vol. 20 No. 5, pp. 459-69. Gustafsson, A. , Roos, I. and Edvardsson, B. (2004), â€Å"Customer clubs in a relationship perspective: a telecom case†, Managing Service Quality, Vol. 14 Nos 2/3, pp. 157-68. Hall, H. and Graham, D.(2004), â€Å"Creation and recreation: motivating collaboration to generate knowledge capital in online communities†, International Journal of Information Management, Vol. 24, pp. 235-46. Healy, M. , Hastings, K. , Brown, L. and Gardiner, M. (2001), â€Å"The old, the new and the complicated – a trilogy of marketing relationships†, European Journal of Marketing, Vol. 35 Nos 1/2, pp. 182-93. Hsieh, L. F. and Chen, S. K. (2005), â€Å"Incorporating voice of the consumer: does it really work? †, Industrial Management Data Systems, Vol. 105 Nos 5/6, pp. 769-85. Kristensson, P. , Gustafsson, A. and Archer, T. (2004), â€Å"Harnessing the creative.

Diabetes Mellitus Essay -- Health, Diseases

Diabetes refers to a set of several different diseases. It is a serious health problem throughout the world and fourth leading cause of death by disease in the country. All types of diabetes result in too much sugar, or glucos in the blood. To understand why this happens it would helpful if we understand how the body usually works. When we eat, our body breaks down the food into simpler forms such as glucose. The glucose goes into the bloodstream, where it then travels to all the cells in your body. The cells use the glucose for energy. Insulin, a hormone made by the pancreas, helps move the glucose from bloodstream to the cells. The pathophysiology of diabetes mellitus further explains the concept on how this disease works. Pancreas plays an important role of the metabolism of glucose by means of secreting the hormones insulin and glucagon. These hormones where then secreted by Islets of Langerhans directly to the blood. Inadequate secretion of insulin results on impaired metabol ism of glucose, carbohydrates, proteins and fats which then result to hyperglycemia and glycosuria. Hyperglycemia is the most frequently observed sign of diabetes and is considered the etiologic source of diabetic complications both in the body and in the eye. On the other hand, glucagon is the hormone that opposes the act of insulin. It is secreted when blood glucose levels fall. There are two types of diabetes. The type 1 and type 2 diabetes. Type 1 diabetes is referred to as dependent diabetes mellitus (IDDM), or juvenile onset diabetes mellitus. The pancreas undergo an autoimmune attack by the body itself, and is rendered incapable of making insulin. It is in type 1 diabetes where abnormal antibodies are normally found. Antibodies are proteins in... ...e importance of taking nutritious foods and multivitamins, try to stop drinking coffee for two or three days. Eating regular well balanced meals. Avoid fast-food lifestyle that can cause great fluctuation in blood sugar. Lastly, the patient will be able to describe the benefits of regular exercise and how regular exercise can improve blood glucose control. They should know the importance of relaxation and exercises, deep breathing which are popular ways to relieve stress and to avoid strenuous physical activity. Meditations, yoga are good ways of relieving stress. Therefore, learning about the concept of diabetes in general is very important to prevent further complications of other critical diseases. It is best to understand and to stress out the importance of good nutrition, exercise, diet, healthy active lifestyle to the improvement for someone’s well being.

Restaurant and Bar Essay

Work Plan Statement of Problem We are pitching an idea for an all you can eat all-inclusive Asian style cuisine. The restaurant will be located in Bellevue, Washington near Bellevue Square and within walking distance of the Microsoft and Expedia towers. The restaurant will offer a variety of Asian cuisines such as sushi, dim sum, teriyaki, and other popular foods sought by young adults and small families. We are asking for $750,000 from venture capitalists to finance our project. Schedule/Division of the work -May| Bao Tu| Find detailed information for project and needs in Bellevue| 2-May| Peter Calimlim| Composition: List benefits and features of products and services related to business| 4-May| Timofey Khval| Research costs, other financial information completed| | Linh Ninh| Organization: Pick the important and related things to investors’ needs| | My Tran| Research, develop market strategy| 10-May| Bao Tu| Set the target market and find their tastes. Find competitors and r esearch them| | Linh Ninh| Develop ideas for opening| Peter Calimlim| Execution/Evaluation: Revise presentation for 3-4 minute speech. Practice Individually| 16-May| Group| Group meeting to share research and other ideas| 18-May| My Tran| Develop ideas for closing| | Timofey Khval| Compile information into tables, financial statements, graphs| 23-May| Bao Tu| Finish research and preparation for presentation| 25-May| Timofey Khval| Analysis of information completed| | My Tran| Completion of rough draft for opening and offering| | Linh Ninh| Compete rough draft of marketing strategy, closing ideas| 27-May| Group| Finish research and individual portions. Meeting to develop presentation| 1-Jun| Group| Meeting to rehearse presentation, make final revisions| 4-Jun| Group| Meetings to continue rehearsal, work on visual aids (if necessary)| 6-Jun| Group| Presentation date| 1-May| Bao Tu| Find detailed information for project and needs in Bellevue| 2-May| Peter Calimlim| Composition: List benefits and features of products and services related to business| 4-May| Timofey Khval| Research costs, other financial information completed| | Linh Ninh| Organization: Pick the important and related things to investors’ needs| | My Tran| Research, develop market strategy| 0-May| Bao Tu| Set the target market and find their tastes. Find competitors and research them| | Linh Ninh| Develop ideas for opening| | Peter Calimlim| Execution/Evaluation: Revise presentation for 3-4 minute speech. Practice Individually| 16-May| Group| Group meeting to share research and other ideas| 18-May| My Tran| Develop ideas for closing| Timofey Khval| Compile inform ation into tables, financial statements, graphs| 23-May| Bao Tu| Finish research and preparation for presentation| 25-May| Timofey Khval| Analysis of information completed| | My Tran| Completion of rough draft for opening and offering| | Linh Ninh| Compete rough draft of marketing strategy, closing ideas| 27-May| Group| Finish research and individual portions. Meeting to develop presentation| 1-Jun| Group| Meeting to rehearse presentation, make final revisions| 4-Jun| Group| Meetings to continue rehearsal, work on visual aids (if necessary)| 6-Jun| Group| Presentation date|

The Civil Rights Movement, Woodstock, Vietnam War, And...

Who knew how powerful the 1960’s would be? You had the civil rights movement, Woodstock, Vietnam War, and an explosion in rock and roll, as well as soul? Exactly, and that’s just in America. In Africa, countries were gaining freedom and independence. By 1980 the British, French, Italians, Spanish, Portuguese, and Dutch were being conquered and most of Africa had claimed independence as countries, all the while apartheid was still going on. Even with the riots between warring states, weren’t enough to keep them. It actually caused them to lose more control. Countries demanded freedom and to end the apartheid across Africa. Nelson Mandela went to jail for his cause and was released in 1990, after twenty-seven years of imprisonment. Over seventy leaders were assassinated in order to keep control in Africa. I’m going to explain the problems they faced gaining independence in Nigeria and South Africa, as well as the political reforms going on as we speak since 1990. Nigeria was having an internal war that the Muslims started with the Ibos. It started when they gained independence in 1960. They adopted the feudal systems and had to share power with Lagos, and three state governments in the north, east, and west. In 1964, the Ibos seized power and declared a central dictatorship. The Muslims of the north didn’t like the Ibos because they weren’t Muslim. So they sparked a war in 1967. The Ibos, after a group of northern officers obtained the government positions, created their own